Made of Imagination is a four part web series created for MTV and Sony Xperia, produced in collaboration with global arts and creativity blog Booooooom.com. The project aims to highlight the creativity of a select group of musicians known for their individual sound and aesthetic by documenting their response to our challenge: reimagine a song using unique and remarkable instrumentation. It’s their music, made of imagination. This episode features artist Rich Aucoin breaking apart his song “It” and piecing it back together with the help of junk instrument artist Iner Souster. The recording takes place at Rich’s practice space in Toronto, and ends at Hillside Festival in Guelph, Ontario. Check out all of the behind the scenes, and a ton of creativity curated by Booooooom at imagination.mtv.ca.
